While I was eating ice cream the other day, I got a random flashback of a yellow truck with a swan on it. I fondly remembered Schwan's ice cream truck, parked in front of our house when I was a little kid, stopping to deliver yellow tubs full of delicious vanilla ice cream! Mmm! The truck and its product were instantly recognizable, even to a preschooler! Every once in a while, I'd beg my mom for some "swan ice cream". And, every time she bought another kind, I knew it wasn't the same, because the tub wasn't yellow, or the swan logo was missing from it. To me, that means Schwan's did a good job on marketing their product.